Merlins Journal | The Official Journal of Merlins Sports Entertainment - Stories, films, and ideas from the world of sport

Why We Keep a Journal

This journal exists to document the work while it is being made. Merlins Sports Entertainment develops films, immersive experiences, micro …

The work currently in progress spans multiple formats and timelines. Some projects are in early research. Others are moving through …

During the race weekend, Fernando Alonso revealed the extreme physical toll caused by vibration inside his Formula One Car. The …

A Global Luxury Brand Builder Joins Merlins Jean-Baptiste Prevost, Managing Director of Champagne Carbon and architect of its global luxury …

Merlins Sports Entertainment Launches a New F1 Micro-Drama Inspired by Arvid Lindblad Formula 1 has always been about speed — …

When a Formula 1 driver brakes from over 320 km/h into a corner, the forces on the human body are …

Ferrari’s Macarena Wing Has Everyone Dancing Formula 1 engineers rarely create something that instantly becomes paddock folklore. But ahead of …

In elite sport, championships are often decided by the smallest margins. Milliseconds in Formula 1. Millimeters in football. Moments of …

Inside the AI Avatars of Merlins F-Labs – China Grand Prix Weekend As the Formula 1 world arrives in Shanghai …

Energy, Science and Storytelling At Merlins Sports Entertainment, we are building more than a media company. We are creating an …

Why Merlins Wellness Was Created Merlins Wellness was founded with a singular mission — to accelerate recovery and regeneration. Across …

Five Olympic medals. A moment of reflection on Chinese New Year. And a champion still hungry to grow. In Episodes …